In today's highly competitive environment, businesses, no matter big or small, are pursuing as many customers as possible. Customers, to certain extent, have been tired of traditional advertising media that diminishing the effectiveness of your marketing campaign. Thanks to the invention of Web 2.0 and the growing popularity of Internet, new tool for promotion is opened. Moreover, they are less expensive, more efficient, scalable and give customers of fresh experience. One of them is RSS news feeds.

Our Project

The customer have previously set up a web forum on PHPBB as communication platform for customers/partners in their specific industry. Instead of updating the industrial news, product information, solutions, etc on manual basis. RSS newsfeeds from some partners are leveraged to use. Class libraries are developed on XML, backend tasks are set and data from a specific channels are collected according to pre-defined schedule. News articles are then directly filtered and inserted into backend database so they are immediately available for reading online.

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